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NUTRI-SCORE

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NUTRI-SCORE On the packaging, the list of ingredients and the nutritional declaration provide detailed information about the products. However, these indications are not easy to understand, and many consumers do not even read them. To enable them to make a conscious choice, a simplified labeling on the front of the packaging should be adopted, which will not replace the old product information or the nutritional recommendations of the food pyramid, but will supplement them. There are already various systems

NUTRI-SCORE

On the packaging, the list of ingredients and the nutritional declaration provide detailed information about the products. However, these indications are not easy to understand, and many consumers do not even read them. To enable them to make a conscious choice, a simplified labeling on the front of the packaging should be adopted, which will not replace the old product information or the nutritional recommendations of the food pyramid, but will supplement them. There are already various systems

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Fanta

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The Coca-Cola Company

Marketing Strategy of Fanta analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. More details about the brand https://en.wikipedia.org/wiki/Fanta

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